Masato Seto graduated from institution Tokyo Visual Arts. He was an assistant to Masahisa Fukase before working as a freelance photographer in 1981. In 1987, Seto established Gallery Place M in Tokyo, Japan with Michio Yamauchi. He has received numerous awards including the Photographic Society of Japan’s Annual Award with his binran series (2008) and the 21st Kimura Ihei Memorial Photography Award with his Silent Mode and Living Room series (1996). His work is collected by Tokyo Metropolitan Museum of Photography in Japan, the J. Paul Getty Museum and the Elton John Collection in the USA.
binran is a series of large format photographs of Taiwanese women selling betel nuts. To attract male customers they display themselves garishly in glass cubicles by the roadside.